MAJORCA'S TRUE BOUTIQUE MUSIC & ARTS EVENT
An event series dedicated to contemporary culture through the interaction of music, visual arts, architecture and nature. Serra i So(u)l stands in stark contradiction to mainstream music events/festivals, focusing instead on curating an intimate community & environment, avantgarde music & art, and a highly memorable energy & atmosphere.
AN INVITATION TO CONNECT WITH AN ELITE AND INFLUENTIAL GLOBAL AUDIENCE
OnBeat is seeking a financial / payments / banking partner for Majorca based festival SERRA i So(u)l on the 17th & 128th June. Now in its third year the festival has grown from humble beginnings in the south of Spain to its new home in the breathtaking geography of Majora. This highly anticipated return of the exclusive invite only event is already sold out and is attended by an elite group creative, influential and successful individuals who each have their own large, and overlapping social networks.
In addition to the value of the attending crowd and their individual global reach the event has also regularly been amplified by BBC World TV , The Guardian, The Independent, Lonely Planet, Resident Advisor, DJ Mag, Pulse Radio, Mixmag, Stamp, The Wax, Clubbing Spain , The Noise Gate & Inhale.
A FESTIVAL EXPERIENCE AS UNIQUE AS IT IS EXCLUSIVE.
Music is the cornerstone of SiS Musical Ethos. The first two editions of the festival had an artist lineup that featured a mix of committed veterans and unsung heroes of the contemporary DJ and selector scene. In 2022 the festival has focused on developing its own resident artists, who have become internationally known over the years. Genres Disco | Funk | Hip Hop | Jazz | Latin | Jungle | House | Breakbeat Cosmic | Garage | Techno | Afro And Beyond.... Selected Past Artists Jonny Rock | Antal | Winds & Skins | Call Super | San Proper | Twit One | African Acid is the Future | Habibi Funk | Zenker Brothers | O.Bee | David Triana | Tomas Station
INTRODUCING ONBEAT
THE WORLD'S FIRST ENTERTAINMENT WALLET
It's widely predicted that 2023 and the following years will be like the roaring twenties, for a time at least, as the world finally and fully exits the pandemic and prepares to party. Right now there is no better time or place to launch a FinTech start-up as UK based Revolut recently achieved a $33bn valuation and investors compete to invest in the sector . OnBeat will be a free to use platform for both events owners & festival organisers and their consumers. The tech will initially be monetised by delivering consumer entitlements at live events by unlocking untapped potential from existing festival assets. Beyond that the business will offer it's growing, massive global consumer database "hyper-personlaised products & services" . The business is focused on an eight year exit strategy to a tier one bank, credit card company, finajncial institution, private equity firm or IPO at a billion dollar+ valuation.
DOWNLOAD THE (PROTOTYPE) APPTHE ONBEAT PILOT FEB 2022
After 2 years of R&D and 12 months of tech development on 26th Feb 2022 OnBeat was unveiled for its first real-world debut. The video below shows some of the user feedback to the MVP (minimum viable product / prototype) of the cashless payment system.
How will this work?
Serra i So(u)l is an exclusive, invite only event for 200 people that will take place over 17th, 18th & 19th June across three different locations and several different venues on the island of Majorca. All festival goers have been personally invited but still have to buy tickets. Before the event everyone will be emailed a link to download the official event app from the Onbeat app store for iOS & Android. Upon arrival everyone will receive an RFID wristband. Before attending their first event festival goers must register with the app, link a payment method and associate their wristband. The OnBeat cashless bar / RFID system & mobile app will be in operation at all venues and across the entire event. Festival goers will pay for drinks and food with their wristband. The app will also enable the user to manage their payment preferences and monitor their spend as well as provide event general information, links to artist profiles (soundcloud etc), location & directions to venues and live event notifications and news.
What's on offer?
Headline sponsorship of the event - this includes:
- Naming rights & full branding across the iOS & Android application.
- Branded wristbands (your logo on the RFID tag & brand colours on the bracelet).
- Pre and post email thanking guests for coming on behalf of sponsor.
- Official cameraman at every event (official event photos / sponsor watermark & tagged + shared across all social by event and influencer in photo).
- Branded T-shirts for staff.
- Sponsors posters in toilets at all venues.
- Welcome postcard from sponsor in all hotel rooms at host hotel.
- Push notifications within the app with link to external website or email.
- One free drink promo (a branded voucher) on the phone with guests first drink 'on the sponsor' which can be redeemed at the first event.
- Pre and post email to all guests with sponsors message and link to external email / website
- OnBeat will also bring a booster mast for wifi / 4G which can also be 'brought to you by xxxx / sponsor' enabling everyone to have connectivity across the event thanks to you.
The above benefits can be part of a single package of negotiated separately.
What's the ask?
Bottom line, we want to make this happen.
We appreciate time is against us and our primary objective is to launch the crowdfunding campaign AND prove we can integrate a commercial partner into the application and prove future revenue potential from this rebue source. The combined net-worth of those attending is in the multi-billion dollar category - so this is a very valuable marketing opportunity - however - we are also realistic about how long it takes to make a decision and also how much time, effort and investment needs to be made to convert a sponsorship gig like this into revenue for the partner. Given all that we are looking for £20,000 + VAT to make this happen. We are flexible on what's on offer and how this works and can extend tickets to sponsors for exclusive / unique client entertaining. This is however the third year of the event and the first year of OnBeat, so whoever steps in now we would like to develop a longer term relationship with them and be open to shaping the event and tech for future events to better serve your business objectives.
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